Learn how we improved SEO, boosted rankings, and moved Mac’s Home Improvement to Google’s Local SEO 3 Pack in just 2 months with our comprehensive SEO case study focused on effective SEO case study strategies.

Client Background

Mac’s Home Improvement LLC, owned by Chad Mc Whirter, is a trusted home remodeling company in Tuscon, Arizona. The company has a strong reputation for high-quality home renovation work. However, they had zero or minimum online presence. their website wasn’t effectively driving traffic or converting visitors into customers.

It lacked modern features and didn’t rank well in local searches; without a strong SEO case study, they may not reach potential clients. Chad Mc Whirter wanted to improve the website. He aimed for a clean, industry-friendly, modern home improvement  design. He also wanted a more straightforward admin panel and better SEO.

His goal was not only to attract more visitors. He also wanted to make the site a potent tool for getting leads and growing the business in the local area. 

Objectives

To help Mac’s Home Improvement’s website grow and succeed, we set clear goals. We want to improve online visibility, attract the right traffic, and enhance user experience with effective SEO strategies.

Our SEO case study reveals how strategic planning can enhance online visibility. You’re going to explore the strategies implemented and the results achieved over the past two months.

Most importantly, this SEO case study showcases the importance of a tailored SEO case study approach for local businesses.

1. Increase Local Market Visibility
Establish a more substantial online presence and improve brand recognition within their local community to attract more customers.

2. Build Customer Trust and Credibility
Showcase the company’s expertise, reliability, and quality of work through client testimonials, project showcases, and an emphasis on transparency.

3. Enhance Lead Generation and Conversion
Use strategies to get more leads from their website and digital marketing. Also, work on turning these leads into paying customers.

4. Streamline Customer Engagement
Develop ongoing communication with past, current, and potential clients through email marketing, social media, and customer service touchpoints.

5. Drive Customer Referrals
Create a referral program to encourage happy customers to recommend Mac’s Home Improvement to others. This will help grow the business through word-of-mouth.

This SEO case study illustrates the challenges faced when entering a competitive market.

Challenges

Low Organic Traffic: The website did not rank well for key home improvement keywords. This caused very little organic traffic. This made it difficult to reach potential customers searching for remodeling services in Tucson.

Outdated Website Design: The website had an old, unattractive design that wasn’t mobile-responsive. It was challenging for visitors to navigate, which led to poor user engagement and high bounce rates.

Technical SEO Issues: The site had many technical problems. These included slow page load times, broken links, and missing meta tags. These issues hurt its search engine performance.

Poor Local SEO Optimization: The site was not set up for local searches. This meant it did not appear in searches for home improvement services in Tucson. Local visibility was essential for attracting customers in the nearby region.

Lack of Conversion Optimization: While the website had some traffic, it wasn’t converting visitors into leads. The calls to action were unclear, and there wasn’t an easy way for potential customers to inquire about services.

Limited Content: The website had limited and unoptimized content, which lacked depth and failed to address customer questions or showcase expertise in home improvement services.

Low Domain Authority: The website had a weak backlink profile. This hurt its domain authority. It became difficult to rank well for competitive keywords in the home improvement industry.

No Clear Branding: The website did not have strong branding or trust signals. This made it harder for visitors to connect with the business and feel confident in its services.

Strategies and Methods

Over two months, we implemented a targeted SEO strategy to address Mac’s Home Improvement challenges and boost online visibility. Key strategies included:

1. Website Migration & Redesign:

• Migrated the site to WordPress for improved management, better scalability, and access to powerful plugins. Visit our website design portfolios that may suit your business.
• Utilized Elementor for a modern, mobile-friendly design, making the website responsive across all devices.
  

2. Technical SEO Fixes:

• Improved site speed by optimizing images and scripts, reducing page load time and enhancing the user experience.
• Implemented schema markup to enhance search engine visibility and ensure accurate representation of services and business information.
  
  

3. Keyword Research & Competitor Analysis:

• Conducted thorough keyword research to identify high-value and relevant keywords targeting home improvement services in Tucson.
• Analyzed competitor websites to identify gaps in their SEO strategies, enabling us to optimize content for underserved keywords.
  
  

4. Portfolio Section Revamp:

• We improved the portfolio section. I added high-quality images and detailed descriptions of completed projects. This shows the range of services we offer.
• Featured client testimonials and before and after project images to build trust and highlight the company’s craftsmanship.
  
  

5. Content Creation & Optimization:

This SEO case study exemplifies the impact of backlinks on search rankings.

• Rewrote existing pages with keyword rich content that is both informative and engaging for users while improving SEO rankings.
• Developed a consistent blog strategy, publishing informative articles about home improvement topics relevant to Tucson homeowners.

6. Backlink Acquisition:

• Executed a backlink strategy focused on acquiring high-quality links from local businesses, home improvement blogs, and industry directories.
• Leveraged guest blogging and outreach efforts to acquire backlinks from trusted third-party sites, boosting domain authority.
  

7. Disavow links

Our SEO case study emphasizes the necessity for ongoing optimization efforts.

Macs home had a huge number of spammy links. Consequently. those money links were hampering local search ranking and website brand visibility.

We discovered those and send them to google disaviow tool to detach those links from ” Macs Home Improvement LLC “

8. Local SEO Optimization:

• We improved the Google My Business (GMB) profile. I made sure the business information is correct. I also added engaging photos that show the company’s services.
• Built location-specific pages targeting neighborhoods in Tucson, improving visibility in local searches and driving relevant traffic.
  

8. Conversion Rate Optimization:

• Placed strong CTAs throughout the website, such as “Get a Free Quote” and “Contact Us Today,” making it easy for visitors to take action.

• We made unique landing pages for each service. Additionally, created several specific service-based pages like _ ” one day bathroom remodeling ” that people search on a regular basis and have huge search volume.

• I optimized these pages to turn visitors into leads. They include clear calls-to-action and value propositions.

The strategies discussed in this local SEO case study played a crucial role in our success.

Results

After just 2 months, Mac’s Home saw significant improvements in its online presence:

1. Achieved a first-page ranking for the highly competitive keywords’ Home Remodeling Tucson’ and ‘  Home Remodeling Tucson AZ ‘, reaching the 3rd position on Google Maps and 14th Position on Google SERP.

2. Secured a top ranking in Google’s Local 3-Pack for target keywords like “Kitchen Remodel Tucson” and “Bathroom Renovation Tucson”, increasing local visibility significantly.
[Image]

3. The company now ranks for 50 high-value keywords, with a total improvement of 1,200 positions across Google’s search results.
[Image]

4. Significant improvements were seen for key services, with Kitchen Remodeling Tucson jumping +80 positions and Bathroom Renovation Tucson moving +75 positions.
[Image]

5. Organic traffic increased by 50%, driving more visitors from local searches related to home improvement services.
[Image]

6. The conversion rate improved by 30%, thanks to clearer CTAs and optimized landing pages.
[Image]

Get Found on Google with an Effective SEO Case Study

Want to See Your Website Rank Higher on Google?

Increase your visibility and attract more customers by implementing strategies from our SEO case study. Contact us today for a free SEO audit for both your website and your Google My Business profile for local SEO, and start growing your online presence!