Have a look at Zip Funding, an Australian-based trusted loan provider. They are known as a dedicated loan provider in helping businesses secure their financial position through fast loan solutions. And all their clients were very satisfied for making every loan process easy and personalized.

But despite having a good reputation, they were missing a large portion of online clients. The major reason was having an outdated and poorly functioning website that was totally visually unprofessional.

Visitors experiencing a poorly optimized mobile interface, and knowing further behind, no one was even showing any interest in their services. From the SEO perspective, they weren’t ranking well for any loan-related keyword, so finding them on search engines was nothing more than an imagination.

Our Strategy

First of all, we focused on creating an easy-to-use website so visitors can easily navigate all financial solutions pages. So redesigned the site with a modern responsive design that loads fast across all usable devices. Here’s where we improved some other factors to enhance online presence far better:

1. Website Redesign & Development

We redesigned the entire website not to look modern but to feel professional loan service company:

  • Created a clean and responsive layout to let visitors view smoothly from mobiles.
  • To improve conversion rates, we designed loan application forms as they can be completed easily.
  • Improved UX is far better than the previous so visitors can have quick access to all services, loan packages, and application forms.
  • Ensured the user could find loan products and all blog content without any hassle.

2. Content & Blog Upload

We regularly focused on producing SEO-friendly blog posts so Zip Funding can present itself as a trusted support in the finance sector.

  • Regularly uploaded SEO-optimized blog posts targeting key queries to attract the right people.
  • Created an informative and educational article so the audience starts to see Zip Funding as a professional.
  • Updated all service pages on specific keywords to ensure they are both informative and query-focused.

3.  SEO Optimization

Zip Funding’s primary goal was to become a top contender on search engines among other competitors, so customer could find their services while searching.

  • Did in-depth keyword research and optimized on-page SEO to ensure each service page and blog post was aligned with the latest search trends.
  • Properly connected all pages and blog content through internal linking to let Google notice the strong domain authority.
  • Structured the entire website to make it more SEO-friendly, ensuring a higher ranking for targeted keywords.

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