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Have a look at Zip Funding, an Australian-based trusted loan provider. They are known as a dedicated loan provider in helping businesses secure their financial position through fast loan solutions. And all their clients were very satisfied for making every loan process easy and personalized.
But despite having a good reputation, they were missing a large portion of online clients. The major reason was having an outdated and poorly functioning website that was totally visually unprofessional.
Visitors experiencing a poorly optimized mobile interface, and knowing further behind, no one was even showing any interest in their services. From the SEO perspective, they weren’t ranking well for any loan-related keyword, so finding them on search engines was nothing more than an imagination.
Things we face as challenges while auditing Zip Funding’s website:
Zip Funding was unable to present themselves as they really were. They were repeatedly falling behind, while their competitor were continuously evolving their business by optimizing websites and marketing strategy. With such a strong reputation, there was only one way to overcome falling behind and which is working with a professional web design and marketing agency.
First of all, we focused on creating an easy-to-use website so visitors can easily navigate all financial solutions pages. So redesigned the site with a modern responsive design that loads fast across all usable devices. Here’s where we improved some other factors to enhance online presence far better:
We redesigned the entire website not to look modern but to feel professional loan service company:
We regularly focused on producing SEO-friendly blog posts so Zip Funding can present itself as a trusted support in the finance sector.
Zip Funding’s primary goal was to become a top contender on search engines among other competitors, so customer could find their services while searching.
In just 6 months, Zip Funding started to see remarkable improvements in its online presence, website ranking, and lead generation.
Faster browsing – Modern design and smooth navigation make customers interested in exploring all loan options and services.
brand visibility – As visibility grew gradually, more visitors started trusting Zip Funding for their loan solutions.
search rankings – Targeting local keywords like “personal loans australia” and “business loans sydney” helped position Zip Funding higher in search results.
Increased leads – Authentic leads, calls, and applications started appearing frequently from service pages, blogs, and GBP posts.
