Wild About Ireland, known as a travel agency, and passionate about guiding tourists to let them see the beauty of Ireland in a unique and personalized way. For years, they have been arranging unforgettable tour experiences for their tourists and guiding them to view beautiful landscapes and rich culture.

A strong reputation was their only identity, but Wild About Ireland was facing challenges in capturing the attention of potential customers online. Their travel website was built on an outdated concept and was not visually appealing enough to engage visitors.

In mobile devices, the websites showed performance issues. And most importantly, they were losing organic traffic just because they were not targeting Ireland tour-related keywords. As a result, potential customers can’t even see any tour packages of Wild About Ireland after searching related queries.

  • Wild About Ireland wanted a fresh, modern, and attractive website that would be visually tasteful for travel enthusiasts.
  • Their website should navigate smoothly and function well on mobile devices.
  • They needed to improve SEO performance on their websites so that they could target Ireland tour-related keywords to gain organic traffic.
  • They eagerly wanted to highlight all their tour packages, destination offers, and customer experience in a professional way.
  • Their exact aim was to increase website inquiries and collect bookings from those users who had been searching for tours around Ireland.

Our Strategy

Our strategy was straightforward and niche-focused. We totally re-designed the entire site that would reflect the beauty of Ireland. We ensure the navigation is easy so that visitors can explore each package plan, prices, destinations, and book their dream trips. Here’s how we brought their vision into reality:

1. Website Redesign

We completely redesigned the website and focused on putting the beauty of Ireland on the front interface.

  • Created SEO-optimized category and destination pages, ensuring easy navigation.
  • Put responsive design in websites to make sure the site looks naturally attractive, especially on mobile.
  • Include easy layouts to ensure visitors can find all information and book tours without confusion.
  • Included eye-catching images of popular Ireland tourist places that reflect the real beauty of Ireland.

2. Technical SEO & Content

Though an attractive design is not effective enough, we focused on SEO and content optimization.

  • Optimized all meta titles, headings, and image Alt tags to send a positive signal to search engines.
  • Attached internal linking between relevant pages and blog posts to improve SEO performance.
  • Updated all service page content with more detailed information, and created blog posts to bring more traffic to websites.
  • Included clear calls-to-action throughout the site to encourage tour booking.

3.  Local SEO & Google Business Profile

Local searches are very essential for the tourism business. That’s why we prioritize local SEO optimization to attract both Ireland-based and international travelers.

  • Optimized Google Business Profile with authentic NAP information to build a professional identity.
  • We target both Ireland-specific and international keywords to capture a wider range of audience.
  • To rank the sites for relevant searches, we structured each page with proper local SEO signals.
  • Put customer reviews into the GBP profile to showcase positive experiences and it ultimately builds trust with potential clients.

4. Maximizing Efficiency

We know that every investment counts, so we focused on essential improvements first.

  • We improve website speed.
  • Improved mobile-friendliness.
  • Applied updated SEO metrics.
  • We added engaging content.
  • Enhanced on-page SEO to enhance both the user experience and site performance.

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