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Wild About Ireland, known as a travel agency, and passionate about guiding tourists to let them see the beauty of Ireland in a unique and personalized way. For years, they have been arranging unforgettable tour experiences for their tourists and guiding them to view beautiful landscapes and rich culture.
A strong reputation was their only identity, but Wild About Ireland was facing challenges in capturing the attention of potential customers online. Their travel website was built on an outdated concept and was not visually appealing enough to engage visitors.
In mobile devices, the websites showed performance issues. And most importantly, they were losing organic traffic just because they were not targeting Ireland tour-related keywords. As a result, potential customers can’t even see any tour packages of Wild About Ireland after searching related queries.
Things we encountered challenges while auditing Wild About Ireland’s website:
Wild About Ireland’s online presence couldn’t reflect their experience. They were falling behind in search rankings, while their top competitor was optimizing their website on potential keywords with attractive site designs. And to get out of this dire situation, they needed a professional web agency that could bring significant changes in business growth among their top competitor.
Our strategy was straightforward and niche-focused. We totally re-designed the entire site that would reflect the beauty of Ireland. We ensure the navigation is easy so that visitors can explore each package plan, prices, destinations, and book their dream trips. Here’s how we brought their vision into reality:
We completely redesigned the website and focused on putting the beauty of Ireland on the front interface.
Though an attractive design is not effective enough, we focused on SEO and content optimization.
Local searches are very essential for the tourism business. That’s why we prioritize local SEO optimization to attract both Ireland-based and international travelers.
We know that every investment counts, so we focused on essential improvements first.
In just 6 months, we achieved measurable growth across performance, traffic, and lead generation.
Faster browsing – Responsive and attractive designs make visitors engage longer and make them interested in custom tours.
brand visibility – The website’s reputation grew, and Irish travelers started to trust their unique offer.
search rankings – Targeting local queries like “Ireland private tours” and “Custom tours in Ireland” started bringing potential customers.
Increased leads – Direct tour inquiries, calls, and potential bookings came through blogs, service pages, and GBP post.
