Company

Shim Law Group, P.C

Category

Law Agency

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Timelines

6 Months

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Shim Law Group, P.C. - Web Design Case Study

Shim Law Group is a respected law firm in Queens, New York. They specialize in providing legal services across their best practice areas. In offline, they were god damn good at saving their local clients from losing millions of dollars. But their online presence was not the same as their expertise deserves.

Website was built on an old design and not optimized for mobile devices. They had been practicing an outdated SEO strategy for a decade. As a result, local reach was becoming lower.

Even with a proven track record and successful client stories, potential clients didn’t even know even they had a personalized website.

That’s why an immediate, comprehensive digital strategy is essential to establish strong online visibility and attract more local clients.

The Challenges

Couple more headaches:

Basically, they weren’t getting the reputation from online that they’d earned in New York. Industry, like a law firm, where trust is everything, this little gap between their offline and online presence was hurting their business. They needed a solution—fast.

The Solutions

We didn’t just give their website a quick coat of strategy. We ensure a complete transformation by executing strategic precision in designing and marketing strategy. Something you might expect from the leading web design agency. Here’s how we approached the project:

1. Website Redesign

We totally ignore the outdated design and rebuild the complete site from scratch.

  • Ensure mobile-friendly design (because most visitors were coming from phones).
  • Make navigation smooth to enable visitors to easily find what they need.
  • Fixed all technical issues to optimize the loading speed.
  • Included an actionable CTA button like “Book a Consultation” and “Contact Us” to drive conversions.

2. Unique Content Writing

Content is the backbone, and without the right content, does it make any sense?

  • We collected all legal terms and client queries that are relevant to the niche to create practical and problem-solving content.
  • Considering each practice area, we updated the service pages to align with local searches.
  • To target informational queries, we added helpful and informative blog posts and FAQs.
  • Posted informative blogs, attorney bios, real case studies, and client testimonials so that clients could trust.

3. Search Engine Optimization (SEO)

A beautiful web design doesn’t mean much if it’s invisible.

  • Fixed page crawling issues, indexing issues, metadata gaps and submitted a well-structured sitemap.
  • According to the local keywords, updated service pages based on those keywords.
  • Claimed and verified their GBP, added full service categories, and cleaned up NAP.
  • Enhanced local citations, and improved Google Maps presence.
  • Created blog content addressing common client questions to boost relevance and searchability.

4. Website Support & Maintenance

A one-time update was not enough, ongoing support is needed to improve maximum performance.

  • Maintained ongoing monitoring to see regular updates, backups, and security to keep the site running smoothly.
  • Audited SEO, content performance, and added necessary edits to ensure the site stays optimized.
  • Fixed all broken links, removed unnecessary plugins, and added an updated plugin.

Our Strategy and Solutions

The Final Results

In just 6 months, we achieved measurable growth across performance, traffic, and lead generation.

Website Performance Improved by

+ 0 %

faster load speed – Modern design & mobile optimization kept users engaged longer.

Organic Traffic Increased by

+ 0 %

Growth – SEO-driven content strategies boosted visibility and brought in more visitors.

Leads Grew by

+ 0 %

Increase – Continuous flow of calls, form submissions, and appointment bookings from the website & Google Maps.

Keyword Rankings Boosted by

-

 Top 10 placements achieved – Dozens of keywords climbed, with many reaching the Top 3 for maximum visibility.

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