Mac’s Home Improvement - Web Design Case Study

Picture this. Mac’s Home Improvement – a solid family business, the kind of folks people trust right away. Offline? They were killing it. Beautiful remodels, happy customers, all the good stuff. But their online world? Yeah… not the same story.

The website looked like it hadn’t been touched in a decade. Slow as syrup, clunky on phones (basically useless if you weren’t on a desktop). Google search? Barely showing up. And don’t even get me started on their Google Maps visibility. Leads were there, but trickling in… nowhere near enough to match the actual quality of their work.

Mac’s Home Improvement wanted a complete redesign of their outdated website that was not generating leads.
Also they needed their Google Business Profile optimized to appear in local searches.
Needed stronger SEO to increase visibility, organic traffic, and local leads in Tucson, Marana, and Oro Valley.
Plus ongoing website maintenance and support.

The Challenges

Couple more headaches:

Their SEO setup was broken - messed up indexing, no proper structure, and zero focus on local keywords.
Content wasn’t helping. No specific targeting, no pages for “kitchen remodeling Tucson” or “bathroom remodel Oro Valley.”
Google Business Profile? Half-baked. No photos, barely optimized, not updated.
On top of that, the old site desperately needed a website redesign to align with modern user experience and SEO best practices.

Basically, their online presence didn’t reflect the real reputation they’d built in Arizona. And in a competitive market, that mismatch is deadly. They needed a web design agency USA that could actually fix the mess and get them measurable growth.

Our Strategy and Solutions

We didn’t just slap a fresh coat of paint on the site. This was a ground-up rebuild, with strategy baked in the kind of approach you’d expect from the best web design company USA. Here’s how we tackled it:

1. Website Redesign

We tore down the old site and built something modern.

Mobile-first (because, let’s be honest, that’s where people are).
Cleaner navigation so visitors could find stuff without getting lost.
Swapped out the dusty stock photos with real shots of their projects.
Clear calls-to-action “Get a Quote,” “Book a Consultation.”
Structured everything for SEO right from the start.

2. Technical SEO & Content
Because what’s the point of a shiny site if no one sees it?

Fixed crawling issues, sitemap errors, and duplicate content.
Created service pages around real search intent “kitchen renovation Tucson,” “bathroom remodel Oro Valley,” etc.
Added blog posts answering questions actual homeowners were Googling.
Optimized all the behind-the-scenes stuff titles, headers, meta tags.
Layered in EEAT signals (expertise, authority, trust) to look legit to both people and Google.

3. Local SEO & Google Business Profile

Locals were key, so we went heavy here. Claimed and verified their GBP, added full service categories, cleaned up name/address/phone consistency across the web.Uploaded real project images (always beats stock). Set up a system for reviews because social proof is gold. Started posting offers and updates on GBP to keep it active.Q

4. Keeping It Affordable

And yeah, budget’s always in the room. So we set it up as an affordable web design service. Rolled out the high-impact fixes first faster site, mobile, GBP then layered in the deeper SEO stuff over time. No fluff, no wasted spend.

The Final Results

In just 3 months, we delivered measurable improvements in performance, rankings, and lead generation.

Website Performance Improved by

+ 0 %

Faster load times – Optimized for mobile & desktop, bounce rate dropped significantly.

GBP Rankings Increased by

+ 0 %

Visibility growth – Secured #1 in Marana & Oro Valley and Top 5 in Tucson for “home remodeling.

SEO Visibility Increased by

+ 0 %

More top rankings – Service pages climbed to Page 1–2 for dozens of local keywords.

Lead Generation Grew by

+ 0 %

Increase in inquiries – Consistent flow of calls, form fills, and new projects from website & Google Maps.

Mac’s Home Improvement - Web Design Case Study

The Challenges