Take a look at – Fisco Restoration, this business has a solid reputation for building envelope restoration in their local area and surrounding areas. For more than 25 years, they have been successfully delivering restoration services throughout the local areas.

But as online visibility is tied to trust in today’s world, the lack of showcasing services and past success was causing them to miss a significant portion of their audience from search.

Because the website they had was built with an outdated concept and couldn’t run fast on mobile devices. Content was genetic to target real queries people were asking.

As a result, their online presence was used to see blindly around locally, and they were missing potential leads from their targeted location.

The Solutions

We just gave a full transformation to Fisco Restoration’s website. It was a complete redesign, fixing technical damages and kind of approach with an updated marketing strategy you might expect from the top agencies. Here’s how we transformed the entire thing:

1. Website Redesign

We fully tore down the entire old design and rebuilt the site from scratch, considering fast load, modern look, and responsive interface.

  • Everything is structured from the start for SEO.
  • Because most visitors come from mobile, we ensure mobile friendliness.
  • Make the navigation bar easier to find service pages and project galleries.
  • Replaced outdated pictures with real captured photos from successful projects.
  • Set up clear calls-to-action buttons for collecting potential leads.

2. Technical SEO & Content

A modern design is useless until someone is able to build trust with the fast-loading, insightful content.

  • Optimized each meta title, headings, and image Alt.
  • Attached each relevant page and post through proper internal linking.
  • Updated old service pages content and created new dedicated service pages to target numerous local areas.
  • Included a clear service description on each service page, showcases projects, and provides an informative blog to send a trust signal.
  • Fixed technical issues and structured every page so that the site becomes search-engine-friendly.
  • In content, we ensured the EEAT signal properly showed expertise, authority, and trust to both visitors and Google.

3. Local SEO & Google Business Profile

Local leads were a crucial part in growing the business, so we pay close attention to this part heavily.

  • Posted updates and offers regularly to keep the profile active and engaging.
  • Optimized their Google Business Profile with clear NAP information.
  • We tried to target service areas, including Tucson, Marana, and Oro Valley, through service-related keywords.
  • Maintained to reply to each client review and uploaded real project images to build trust.

4. Keeping It Affordable

Budget always matters. That’s why we focus first on fixing site speed, mobile experience, GBP information, and site redesign. Then we layered on-page SEO with deep, insightful content. No fluff, no wasted spend.

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