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Balloons Right Now is a small business that brings joy and excitement, offering a variety of balloon bouquets for any event. In offline, they are popular for crafting event arrangements beautifully, providing quick service, and showing loyalty to their customers.
But their online presence wasn’t standing out so much. Even with a great functional website, they didn’t get the potential experience of online visibility to show their creativity at work.
They were getting lost among their competitors due to a lack of proper online visibility.
Google Search? When someone needed balloons for a party or event, they weren’t the first name in their client’s mind, despite their service being better than the rest.
They had a Google Business Profile, but they weren’t promoting it in a way that would get more people to see it. Leads were minimal, and the full potential of the market wasn’t reached as expected.
A few challenges that we tackled:
All of this meant their online presence didn’t reflect the strong reputation they had locally. All of this meant their online presence failed to reflect the offline reputation they had locally. Such an online gap between the rest of the competitors was giving them nothing but losses. To get out of this mess and drive real, measurable results, a web design agency is needed.
We didn’t just ensure a fresh look on site. Every decision made during the website redesign had a clear purpose and plan. Not only did we rely on design and random transformation, but we also followed a well-thought-out marketing strategy to achieve some specific goals. Here’s how we accomplished it:
We started designing this website from scratch to ensure visual responsiveness.
Since “Local visibility” was key to appearing among other shops, we use some strategies here.
A beautiful UI/UX helps attract visitors, but if the site is not optimized for search engines, every effort is worthless.
Faster load times – Mobile-optimized design kept visitors browsing longer.
#1 position achieved – Ranked for “Same day balloon delivery Boca Raton,” dominating local searches.
keyword growth – Service pages climbed into the Top 10, with many reaching the Top 3 for “balloon delivery” terms.
Increase in bookings – Consistent flow of calls, messages, and online reservations from both the website & Google Maps.
